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PERFORM - The Unsexy Truth About (Startup) Success

What if we shared a proven recipe that can increase your likelihood of startup success to 50%, instead of just 10%?

PERFORM - The Unsexy Truth about (Startup) Success is a book about the extra mile startups need to go in order to turn into a well-oiled machine. UNsexy tips, stories, and interviews that will later help you master the sexy part.
Since we believe that visualization and examples are key elements of success, we have included lots of graphs, tools, strategies, and case studies from successful startup founders and thought leaders from the New Europe region. 

A book that will show you entrepreneurs’ real struggles that turned into success stories. No magical results, just PERFORM-ance.


Great book! It’s an operating system not only for startups but also for innovation and product teams inside corporates.

Luis Villa del Campo

Principal Director - Growth & Strategy Europe at Accenture

A must-read book for any entrepreneur to get an overview of the tools they can use to turn their idea into a successful sustainable business.

Justas Janauskas

CEO Qoorio, former Founder

& CEO at Vinted

For my company, I have ordered 10 more copies of this book and will distribute them among the team, because there are tons of learnings which can be applied!

Chris Robbins

CEO at Tele2 Estonia



The Startup Book of NewEurope

The startup ecosystem of NewEurope is growing. And with it the urge for guidance and knowledge on how to build a successful company and a strong team to pull it off. Silicon Valley stories are not always relatable, and there aren’t many resources exploring the specifics of the startup journey in this region. 


We wrote PERFORM out of necessity. It’s as much of a book about entrepreneurship, as it is about personal leadership, team management and building a strong startup culture. 

This book is based on the PERFORM Methodology, successfully applied by 250+ startup teams in 25+ countries. Based on hundreds of workshops and coaching sessions, we carefully collected the best tools, ideas and strategies and included them in the book. PERFORM features also examples, tools and case studies from 50+ successful startup founders and thought leaders from NewEurope. 

If you are looking for a quick fix, the magic pill or the big secret that will solve all your problems: THIS BOOK IS NOT FOR YOU! 

PERFORM will give you the recipe, but it’s up to you to apply it.
And if you’re consistent and you are willing to do what it takes, you might have a shot.



Cristobal Alonso

Cristobal is an experienced serial entrepreneur (3x CEO), serial early-stage investor (150+ investments), and global executive (leading teams and projects up to 500 people). Cristobal leads as CEO , “el Patron” of Startup Wise Guys. He holds an MBA from INSEAD and is serving as Spain's INSEAD Alumni Association President and President of INSEAD Global Entrepreneurship Club.


Stoyan Yankov

Stoyan is an entrepreneur, productivity & performance coach and a global keynote speaker, who personally coached over 200 teams in 25+ countries to create more productive and mindful team cultures by applying the PERFORM Methodology. Stoyan is also the host of the podcast Productivity Mastery and a managing partner at Samodiva Masterminds. 


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